Joseph chats with Brian Nosek, co-Founder and Executive Director of the Center for Open Science. The Center's mission is to increase the openness, integrity and reproducibility of scientific research. Brian is also a professor of Psychology at the University of Virginia where he runs the Implicit Social Cognition Lab. Brian studies the gap between values and practices with the goal of understanding why the gap exists, its consequences and how to reduce it. Brian co-founded Project Implicit, a collaborative research project that examines implicit cognition - thoughts and attitudes that occur outside our awareness. In 2015, he was named one of Nature’s 10 and to the Chronicle for Higher Education Influence list. He won the 2018 Golden Goose Award from the American Association for the Advancement of Science - only the 2nd time a psychologist has won the award. Brian received his PhD from Yale University in 2002.